FLEXWERK FLEXWERK

FLEXWERK

Visit
flexwerkfitness.com

How we built the marketing campaign
that empowers fitness professionals
to build their dream business

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( 1 )

/ the challenge

Flexwerk, a private fitness experience,
has been crafted over the span of
a decade, carefully honing its unique
offering behind the scenes. In order
to launch, Flexwerk sought a digital
campaign

that truly embodies its core messaging,
premium environment, and unwavering
commitment to support fitness
professionals.

image
( 1 )

/ the challenge

Flexwerk, a private fitness experience,
has been crafted over the span of
a decade, carefully honing its unique
offering behind the scenes. In order
to launch, Flexwerk sought a digital
campaign

that truly embodies its core messaging,
premium environment, and unwavering
commitment to support fitness
professionals.

( 2 )

/ the solution

We developed a strategy hone in on fitness professionals, who happen to be a major revenue driver for FlexWerk. Through our approach, we crafted content that seamlessly blended professionalism with relatability, setting FlexWerk leagues ahead of its competitors.

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What is FlexWerk?

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We developed a strategy hone in on fitness professionals, who happen to be a major revenue driver for FlexWerk. Through our approach, we crafted content that seamlessly blended professionalism with relatability, setting FlexWerk leagues ahead of its competitors.

Our transformation work results
for Flexwerk’s Instagram:

Before

Before

after

after
( 3 )

/ Becoming an
extension of their team

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When we came on board with FlexWerk,
we were determined to revitalize their
marketing efforts after they had parted
ways with their previous agency, which
had left them adrift with underperforming
media and lackluster conversions.

We quickly identified the need to prioritize social
media and digital advertising, understanding that
fitness professionals predominantly engage on these
platforms while marketing to their own clients.

To achieve this, we meticulously crafted
an ideal customer persona, ensuring that
our strategies resonated with the fitness
professional community.

By curating high-quality content and launching
strategic ad campaigns, we successfully built an
effective sales funnel for FlexWerk. Prospective
eads engaged with our engaging social media
content, seamlessly transitioning into the sales
funnel through well-targeted ads.

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A significant advantage of this system is its ability to nurture leads that may not convert immediately, guiding them back into the funnel until they are ready to become valued customers. This dynamic approach not only bolstered FlexWerk's customer base but also caught the attention of potential franchisees seeking to be part of their success story.

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    Through close collaboration, we have truly become an extension of the FlexWerk team, resulting in a marketing strategy that is not only effective but also scalable.

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    As FlexWerk continues to flourish, we 
take immense pride in contributing to their growth and success in the industry.

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    Our personalized and results-driven approach has allowed us to forge a powerful partnership, laying the 
foundation for a thriving future.